1. Competitive Pressure: Your competitors have websites. It's important to keep up on what your competition is doing. Have they or are they experiencing something you might not yet have realized?
2. Works Round the Clock: A website is your only source of advertising that works for you 24 hours a day, 7 days a week. It doesn't have the ups and downs like some print advertising can have. A newspaper ad can have a cyclical effect. - six-weeks running in the paper can become stale and people move on. Your website is always fresh, inviting and always ready to work.
3. Two Words Can Say Everything: The most in-depth information you can give potential customers in a simple word or two is on your website. When quick and easy to remember you'll promote your site and direct the public to your business by your web address. You'll virtually “tell” everything about your company with that simple word: "YourBusiness.com".
4. Alternative to Yellow Pages: Most people have access to their computer throughout the day at work and they tend to search the web to look for services they need. Their computer is usually more convenient then the yellow pages and habitually, they will type in their search in Google — long before they hunt down the one copy of the yellow pages that was left in the breakroom.
5. Time is Money: Many trivial questions can be answered on your website so you may be able to limit the amount of repetitive calls. Directions, hours, specific services or items and some prices are usually seen on your website. You may be surprised how much your website will take off your shoulders while simultaneously driving business to you.
6. Repeat Customers: Repeat business is crucial to your business. It's essential to keep people coming back to you for new products and services and once you acquire your customers it's easier to keep them than find new ones. Your site will remind them of you more often so they will be more apt to want your services. Reminder methods could be invitations to sign up for monthly specials or newsletters. Plus it's faster and more efficient to you to email them rather than use regular mail.
7. The New Word of Mouth: Do you rely alot on work of mouth? That's a great way of free advertising right? However, you may be limiting your business growth by not pro-actively soliciting new clients. Word of mouth may be the only way people will find out about you - but the "new word of mouth" is email and the internet. So even though your business reputation carries on the wings of a dove, the wings of an eagle is a website.
8. Existence is Everything: Without a website it's hard for your business to exist. Before you dismiss this idea, consider this simple exercise. It’s 3:00pm, Friday afternoon. I have to get my hair done this weekend - or find a kennel for the dog, or an auto transmission shop, etc I type in my favorite search engine at work: “Palm Bay Hair Salon”. The first three links all look promising. I look at their hours, their locations, read a little about the owner of one (Wow - she’s been doing this for 23 years!) and pick up the phone and make an appointment. But guess what I didn’t know. I didn’t know that you run a hair salon six blocks from where I’ll be having lunch tomorrow. I didn’t know that - because your website didn’t come up. For me, you didn’t even exist.
9. The Future is Automation: What if you aren't selling online? Even though your products aren't available online you can automate some parts of your business online. There are many options in what can be offered online - examples of your work or services, automate deliveries, post schedules and events and offer convenient shopping online.
10. Inexpensive and Almost Risk Free: Having a website is nearly risk free. In the past, websites have been costly. While most other advertising mediums have increased in price over the past decade, website development and hosting has decreased significantly. For a few hundred dollars a year, you can obtain all the benefits listed. There is virtually “no risk”. You don’t have to spend thousands of dollars and wonder if you should have bought a bigger advertisement. You can guarantee a new beginning for your business today for a very small investment in yourself and your future.
The Age of Technology Can Work for You
Top 10 Reasons You Need a Website TODAY
Key Concept Business Solutions | 14660 Kenyon Way, Suite #105 | Rancho Cucamonga, CA 91701 | Office 909.260.2123
